Mobile firms alerted to new EU rules
05 Dec 2007 | by Andrew McCormick
LONDON - The Mobile Entertainment Forum has kicked off a drive to educate the mobile industry on how new European Union legislation will affect firms in the sector.
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Viacom hands Microsoft ad contract
20 Dec 2007 | by Tristan O'Carroll
LONDON - Viacom has unveiled a deal that will allow Microsoft to sell display advertising across the media group's websites in the US, in a deal valued at approximately $500m (£252m) over five years.
Johnston Press to offer mobile news
27 Nov 2007 | by Kate Gibbs
LONDON - Johnston Press, publisher of The Scotsman, plans to roll out a news subscription service via mobile phones across its 120 titles next year.
Orange promotes new formats for mobile ads
27 Nov 2007 | by Fiona Ramsay
LONDON – Mobile operator Orange is targeting the burgeoning mobile ad market with new screen formats
Trinity Mirror prepares to offer local news via mobile
20 Nov 2007 | by Kate Gibbs
LONDON - Trinity Mirror is gearing up to launch a multi-platform mobile service that will focus on delivering regional news that could be targeted to post-code local level.
Planet 3 relaunches to meet greater mobile ad demand
20 Nov 2007 | by Andrew McCormick
LONDON - Mobile operator 3 is set to relaunch its portal Planet 3 to meet the increasing demand from brands for mobile advertising.
Rajars show digital on the up
25 Oct 2007 | by Sarah Crawley-Boevey
LONDON - Radio listeners are continuing to buy into digital radio, according to today's Rajar findings for Q3 2007, with listening hours via the medium up 17million since June.
Hello! set to build its first WAP site
09 Oct 2007 | by Media Week
LONDON - Weekly celebrity magazine Hello! is making a major investment in mobile by building its first WAP site and appointing mobile marketing agency Incentivated to drive readers to the new initiative.
Google opens mobile advertising front
19 Sep 2007 | by Andrew McCormick
LONDON - Google has opened up a new revenue stream to mobile publishers by launching AdSense for Mobile.
NME to launch mobile Wap site
07 Aug 2007 | by Staff
LONDON - Music magazine NME is set to offer one of the biggest music download stores available when it launches its first mobile Wap website this week.
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