Acuate cleans up data for telephone giant Avaya
05 Nov 2007 | by Paul McNally
LONDON - Global telecoms company Avaya has hired data management firm Acuate to clean up its international customer database.
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Carphone Warehouse appoints Blueberry Wave for data analysis
13 Dec 2007 | by Nikki Sandison
LONDON - Carphone Warehouse has appointed Oxfordshire-based data marketing company Blueberry Wave to analyse data from its 4.5m mobile customers in France.
Motorola develops ads triggered by text messages
29 Oct 2007 | by Maria Esposito
LONDON - Mobile phone company Motorola is developing new software which can scan customers' text messages and phone calls and pass on the information to advertisers.
Saatchis to oversee mobile shopping licences
16 Oct 2007 | by Nikki Sandison
LONDON - Mobile-based retail service 2shop4, which aims to revolutionise shopping by allowing consumers to buy products and services via text code on their mobile phones, has appointed Saatchi & Saatchi to handle the sale of its licences.
Intimis rolls out personalised DM campaigns
11 Oct 2007 | by Paul McNally
LONDON - Direct marketing provider Intimis is rolling out a system that allows firms to better track how potential customers respond to their campaigns.
More brands attracted by mobile marketing
10 Oct 2007 | by Nikki Sandison
LONDON - The number of brands considering SMS and MMS mobile marketing campaigns has doubled within the last 12 months, according to new research.
Fujitsu drives data back-up with Lost-inspired mailer
08 Oct 2007 | by Alex Donohue
LONDON - Brand communications agency Loewy has created a 'Lost'-inspired B2B mailing campaign to promote IT company Fujitsu Services and EMC's data backup and recovery service.
Royal Mail managers strike averted after deal
05 Oct 2007 | by Daniel Farey-Jones
LONDON - As frontline Royal Mail workers continue their first 48-hour strike today, the possibility that Royal Mail managers will also strike has been averted after a deal with the union Unite.
EU agrees postal liberalisation to start from 2011
02 Oct 2007 | by Daniel Farey-Jones
LONDON - The full liberalisation of the £61bn EU postal markets is likely to take place from 2011, after officials reached a deal yesterday.
Royal Mail strikes confirmed for next week
28 Sep 2007 | by Daniel Farey-Jones
LONDON - The Communication Workers Union has served notice to Royal Mail of two 48-hour strikes starting at noon on Thursday October 4 and 3am on Monday October 8.
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