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Havas Sports UK wins EDF Olympic sponsorship task

13 Dec 2007 | by Jacquie Bowser

LONDON - EDF Energy has appointed sports marketing agency Havas Sports UK to handle its sponsorship of the London 2012 Olympic and Paralympic Games.

Plantronics appoints Creative Direction to integrated account

11 Dec 2007 | by Daniel Farey-Jones

LONDON - Headset manufacturer Plantronics has appointed IT marketing specialist Creative Direction as its retained EMEA integrated marketing agency.

LG Electronics picks Publicis Modem for digital marketing

07 Dec 2007 | by Staff

SEOUL - LG Electronics is expected to select Publicis Modem to handle its global digital marketing business, just seven months after the agency was created from the acquisition of Digitas by Publicis Groupe.

Acer signs up as major sponsor for London 2012

06 Dec 2007 | by Jacquie Bowser

LONDON - The International Olympic Committee has signed computer manufacturer Acer as a major sponsor of the London 2012 Olympic Games.

Toshiba to catch 1bn audience at Times Square

05 Dec 2007 | by Nikki Sandison

NEW YORK - Toshiba's name will shine out to an audience of 1bn people during the New Year's celebrations in New York's Times Square after it switched on a 50 feet squared LED sign, counting down to 2008.

UBC launches Cliq service for radio music downloads

04 Dec 2007 | by Jacquie Bowser

LONDON - UBC Media has launched its Cliq service for mobile music downloads from radio with a first song free offer and is preparing a joint promotion with Carphone Warehouse.

Dell picks WPP to handle $4.5bn global ad account

03 Dec 2007 | by Darren Davidson

LONDON - Dell has consolidated its global advertising account, worth $4.5bn in billings over three years, into Sir Martin Sorrell's WPP Group sending its shares up this morning.

City Republic - Will Dell deal revive WPP shares?

03 Dec 2007 | by Stephen Foster

LONDON - Sir Martin Sorrell's WPP Group rose in early trading Monday on news of its deal to handle all computer maker Dell's marketing communications.

Forrester Research report explains blogging benefits for marketers

02 Dec 2007 | by Alex Donohue

Forrester Research has identified a three-step process that it says will help companies create successful corporate blogs that will increase brand visibility, customer insight and sales generation, according to a new report.

The Work: New Campaigns - UK

30 Nov 2007

SONY VAIO - WEBSITE LIKE NO OTHER CREDITS Project: Website like no other Client: Hugo Feiler, general manager for audio marketing communications, Sony Europe Brief: Drive traffic to portal and encourage participation in script-writing challenge Creative agency: Fallon (in collaboration with Dare)...

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