LONDON - Five is struggling in the face of a difficult UK advertising market, according to parent company RTL, which reported an improvement in all its markets apart from the UK.
31 Aug 2006
| by by Sarah Woods
LONDON - Actor and director Gary Oldman observes everyday scenes from life in New York City to illustrate the 'ingredients that go into making a great movie' in a TV advertising campaign for the new Nokia N93 multimedia phone.
31 Aug 2006
PC World is to target small businesses in a magazine tie-up with WH Smith.
31 Aug 2006
| by Beri Cheetham, Creative director, Brave
I approached this TV spot with a wariness doubtless shared by many, given recent negative headlines about British Gas. It would certainly have to be good to regain respect for a brand that is perceived to be losing consumer trust.
30 Aug 2006
| by by Sarah Woods
LONDON - A television ad offering raunchy video clips of naked women via mobile phones has been banned from mainstream TV by the advertising watchdog because it was unsuitable for broadcast other than on certain adult entertainment channels.
LONDON - The ability to opt out of receiving door-drops has come to national media attention after Royal Mail suspended a postman, allegedly because he delivered leaflets to local residents explaining how to avoid receiving them.
LONDON - Associated Newspapers has acquired SimplySwitch, the utility, broadband and phone price comparison service, in a £22m deal that includes a three-year earn-out for the management team.
LONDON - Agency.com has launched an online campaign to promote BT's new VoIP technology, BT Softphone, a download service that lets compatible users talk for free.
25 Aug 2006
| by Larissa Bannister
How did two supposedly secret Microsoft training videos featuring David Brent from The Office end up all over the internet? Microsoft, which owns the rights to the films, apparently does not know - or, if it does, it isn't telling.
25 Aug 2006
Microsoft is to handle all the advertising for the US social online network Facebook over the next three years. The agreement gives the computer giant the sole rights to banner ads and sponsored links on the site. It follows a similar deal between MySpace and Google worth $900 million.