LONDON - Cable giant NTL has named senior members of the Virgin management team, James Kydd and Ashley Stockwell, as its two top marketers as it prepares for the launch of its newly merged business under the Virgin brand.
30 May 2006
| by by Joe Lepper
LONDON - Orange Business Solutions has launched an online advertising and direct marketing campaign urging business to sign up to its newly created Business Advance tariff.
26 May 2006
| by by Joanne Oatts
LONDON - A EU working group, headed by a French politician, is reviewing proposals to tax SMS and emails to raise funds for future EU technology, according to Reuters.
26 May 2006
| by by Joanne Oatts
LONDON - Subscribers to BT's BT Vision service will be able to watch delayed coverage of the Premier League without the need for a Sky subscription.
26 May 2006
| by by Joanne Oatts
LONDON – Adidas has launched the first free mobile football portal ahead of the World Cup tournament in Germany.
LONDON - Virgin Mobile is to extend its beer and kebabs mobile promotion for a third consecutive summer across Carling Academies in partnership with Flytxt and ActiveMedia Technology.
24 May 2006
| by by Sarah Woods
LONDON - Expanding speech bubbles ringing out with a tune played by the London Philharmonic Orchestra feature in Vodafone's latest television ad to promote the mobile phone giant's reduced roaming charges.
24 May 2006
| by by Joanne Oatts
LONDON - Emap2, the full-service marketing communications arm of Emap Advertising, has created three animated characters to promote the BenQ-Siemens E61 handset on Emap properties, as part of a six-figure deal with the mobile company.
24 May 2006
| by Ed Kemp
EDF Group is ditching its regional identities in favour of its EDF Energy brand to cut costs and improve efficiency.
Hewlett-Packard (HP) is gearing up to launch a global advertising campaign for its PCs in a bid to shift consumer perceptions of the brand.