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NTL names Virgin Mobile directors to top marketing posts

LONDON - Cable giant NTL has named senior members of the Virgin management team, James Kydd and Ashley Stockwell, as its two top marketers as it prepares for the launch of its newly merged business under the Virgin brand.

Orange launches 'simple' campaign to entice businesses

LONDON - Orange Business Solutions has launched an online advertising and direct marketing campaign urging business to sign up to its newly created Business Advance tariff.

EU finds novel way to raise cash - tax emails and SMS

LONDON - A EU working group, headed by a French politician, is reviewing proposals to tax SMS and emails to raise funds for future EU technology, according to Reuters.

BT awarded 'near live' rights to Premiership games

LONDON - Subscribers to BT's BT Vision service will be able to watch delayed coverage of the Premier League without the need for a Sky subscription.

Adidas launches mobile portal to back World Cup

LONDON – Adidas has launched the first free mobile football portal ahead of the World Cup tournament in Germany.

Virgin Mobile to extend beer and kebabs promotion across UK music venues

LONDON - Virgin Mobile is to extend its beer and kebabs mobile promotion for a third consecutive summer across Carling Academies in partnership with Flytxt and ActiveMedia Technology.

Tuneful speech bubbles take to the sky in JWT's latest Vodafone spot

LONDON - Expanding speech bubbles ringing out with a tune played by the London Philharmonic Orchestra feature in Vodafone's latest television ad to promote the mobile phone giant's reduced roaming charges.

Emap2 unveils animated characters to push new mobile

LONDON - Emap2, the full-service marketing communications arm of Emap Advertising, has created three animated characters to promote the BenQ-Siemens E61 handset on Emap properties, as part of a six-figure deal with the mobile company.

EDF Group axes regional guises for single brand

EDF Group is ditching its regional identities in favour of its EDF Energy brand to cut costs and improve efficiency.

HP to back PCs with global ad campaign

Hewlett-Packard (HP) is gearing up to launch a global advertising campaign for its PCs in a bid to shift consumer perceptions of the brand.

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