LONDON - Sparrowhawk Media has launched a video text messaging service, TxtBIG!, which it said will allow users send to attach video clips to text messages and send them from either their PC or mobile.
LONDON - Publicis Groupe is to acquire US digital and direct marketing company Digitas, owner of Modem Media, in a $1.3bn (£660m) in a deal that will see the group expanding in the digital communications market globally.
LONDON - Tracy Follows, currently head of consumer communications at BT, is to join Lowe London as senior planner, reporting to Rebecca Morgan, strategy director at the agency.
LONDON - A survey conducted by mail and messaging specialist Pitney Bowes has revealed consumer attitudes to various marketing methods across Europe, with telephone cold calling being the most disliked.
20 Dec 2006
| by Ed Kemp
Sony Computer Entertainment has been exposed as being behind an embarrassing online viral campaign intended to boost sales of its PlayStation Portable (PSP) handheld console at Christmas.
LONDON - BT Retail's marketing communications team is set to undergo a major overhaul in the New Year, following chief operating officer John Petter's decision to break up the department into specific units covering each service offering.
LONDON - Virgin Mobile USA has agreed a deal with mobile search company JumpTap, to use its search mobile technology to make it easier for users to access specific websites.
LONDON - Chris Kay is quitting as senior director at Happen, the joint venture between Fallon and planning shop Naked, to join Orange.
LONDON - A growing number of women are snapping themselves on their camera phones in the lingerie they want for Christmas and sending the image to the man in their lives, according to Virgin Mobile.
LONDON - Inbox Digital has unveiled a viral online campaign to support Logitech's cordless desktop keyboards, which will involve a series of viral games designed to showcase the product's capabilities.