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The Work: New Campaigns - UK

25 Feb 2005

The World: Sunnyvale - HP marketing head Johnson moves to Apple

25 Feb 2005

Allison Johnson, the senior vice-president of corporate marketing at HP, has joined Apple in a move that was negotiated before the departure of the HP chief executive, Carly Fiorina.

Media: News Corporation brings in consulting company

25 Feb 2005

Rupert Murdoch's News Corporation has brought in the consultancy McKinsey to advise on a new global internet strategy. The consulting company has been asked to find ways of improving links between News Corporation's television and newspaper assets and the internet.

Mortimer Whittaker O'Sullivan wins Tiscali

25 Feb 2005 | by John Tylee

Mortimer Whittaker O'Sullivan has partially plugged the gap left by the departure of its AOL business by winning the UK creative assignment for one of the internet service provider's major rivals, Tiscali.

Mortimer Whittaker O'Sullivan wins Tiscali

25 Feb 2005 | by John Tylee

Mortimer Whittaker O'Sullivan has partially plugged the gap left by the departure of its AOL business by winning the UK creative assignment for one of the internet service provider's major rivals, Tiscali.

Telewest seeks agency for internet brief

25 Feb 2005

Telewest is looking for an agency to handle online communications that will boost take-up of its voice and data services among businesses.

Nancy Dell'Olio becomes online quiz queen for British Red Cross

23 Feb 2005 | by Joe Lepper

LONDON - Nancy Dell'Olio, the girlfriend of England football manager Sven Goran Ericsson, is fronting an online quiz developed to raise cash for the British Red Cross.

Sony hires Gyro Group for AIT Turbo campaign

23 Feb 2005 | by Staff

LONDON – Sony Electronics has hired Gyro Group to handle a pan-European direct marketing campaign to promote its new PC server backup product, AIT Turbo.

Consumers 'way off the mark' over direct mail receipt

22 Feb 2005 | by Julia Pearlman

LONDON - Consumers believe they are receiving twice as much direct mail than they actually do, according to research by the Direct Mail Information Service.