Superbrands case studies: Siemens mobile
05 Apr 2005
Originally published in 'Consumer Superbrands' Volume VI, July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
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Dan Sumption reviews 'iCon - The Greatest Second Act in the History of Business', the unauthorised biography of Apple chief Steve Jobs, and is not entirely impressed.
Originally published in 'Consumer Superbrands' Volume VI, July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
Despite its marketing millions, Microsoft won't have an easy entry to the search engine sector. Ben Carter reports.