The Insider's Guide to Production: Technology - The misled evangelism
09 Dec 2005 | by Miguel Ferros, Avid Technology
The industry should be wary of one-size-fits-all technology. Specialised tools offer a much smarter solution.
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The Insider's Guide to Production: Technology - The future is high definition
09 Dec 2005 | by Patrick Jocelyn, Autodesk
More ads are being made in HD because of its top picture quality across TV and cinema formats.
The Insider's Guide to Production: Sound Design - The digital difference
09 Dec 2005 | by Tim Lofts, Alchemy Soho
Technological advances mean sound designers now have more creative power than ever before.
The Work: New Campaigns - UK
02 Dec 2005
ONE TO LOOK OUT FOR - Honda - Impossible dreams Project: Impossible dreams Client: Matt Coombe, marketing communications manager, Honda (UK) Brief: Produce a brand ad that illustrates Honda's unique spirit Creative agency: Wieden Kennedy Writers: Tony Davidson, Kim Papworth, Sean Thompson, Chris...
IPA Effectiveness Awards 2005: Bronze Award - Scottish Power
02 Dec 2005
SCOTTISHPOWER Campaign: Energising the energy people Client: ScottishPower Agency: The Bridge Principal author: Alan Clarke With contribution from: Brian Crook Media used: TV, outdoor, press CASE SUMMARY Advertising played a vital part in helping ScottishPower become one of the UK's leading energy...
MPG triumphs at Campaign Media Awards
25 Nov 2005 | by Robin Hicks
A book published by Intel scooped top honours for Media Planning Group at the Campaign Media Awards this week.
Media Planning Group triumphs at Campaign Media Awards
24 Nov 2005 | by by Robin Hicks
LONDON - A book published by Intel scooped top honours for Media Planning Group at the Campaign Media Awards this week.
Vizeum wins £10m RWE media pitch
18 Nov 2005
RWE, the German utilities giant that owns Thames Water and npower, has consolidated its £10 million UK media planning and buying account into Vizeum.
Media: Strategy Analysis - Offering the best seats in the house
18 Nov 2005
Brand: Intel Centrino Mobile Technology Client: Intel Brief: Communicate the benefits of Intel Centrino Mobile Technology over and above the awareness created by Intel Inside activity Target audience: "Txperts" and "trendies" Budget: £3 million AGENCIES Media: Universal McCann, RSVP Creative: McCann...
The World: New York - Apple to face legal action over Eminem iPod ad
11 Nov 2005
The footwear manufacturer Lugz has sent a "cease and desist" letter to Apple and its advertising agency, TBWA\Chiat\Day, over perceived similarities between their commercials.
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