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LONDON – Carphone Warehouse has agreed to buy OneTel from Centrica in a deal worth as much as £154.2m, depending on the number of customers Centrica recruits for Carphone Warehouse over the next three years.
LONDON - British Gas has been found guilty of running untruthful and misleading advertising for a campaign that promised to freeze energy prices, after 23 complaints.
LONDON – Customer publisher The Publishing Agency, which recently underwent a management buyout from Interpublic, has relaunched as Story Worldwide and won the global Nortel account.
LONDON - Top Gear magazine is trawling for new subscribers via a mobile marketing initiative including a free DVD promotion.
LONDON - Charities are being offered free email and SMS marketing technology in a Christmas promotion by marketing software company Sign-Up.to.
EDF Energy has appointed SPSS to analyse its customer data to improve its sales, billing and customer service. EDF's sales and marketing departments will use the work to aid customer acquisition and targeting.
LONDON - British Gas is targeting gym goers and commuters with a press and outdoor campaign urging Londoners to switch to green electricity.
LONDON - Thomson Directories has won the tender to provide Tiscali with listings for the latter's local business search facility.
LONDON - The Energy Saving Trust has launched a major £5m integrated consumer TV, press and web campaign to mark its ninth annual Energy Saving Week.
LONDON - Help the Aged has launched a hard-hitting DM campaign designed to reduce the number of elderly people who die from cold-related illnesses this winter.
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