Folk overhauls mobile technology firm Bango's image
24 Nov 2004 | by Joe Lepper,
LONDON – Folk has designed a fresh brand identity for mobile internet technology company Bango to give it a more consumer-led look.
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EasyMobile close to securing crucial deal with T-Mobile
24 Nov 2004 | by Daniel Farey-Jones,
LONDON - EasyGroup is close to a deal with T-Mobile for the network operator to carry calls for EasyMobile, Stelios Haji-Ioannou's attempt to apply a low-cost model to the mobile phone market, according to reports.
O2 secures 3D-cover promo for NME's Cool List edition
22 Nov 2004 | by Joe Lepper,
LONDON – O2 has secured a 3D lenticular cover slot for the next issue of IPC Ignite!'s NME, which features the magazine's annual Cool List.
Orange jumps on Band Aid wagon with charity ringtone
18 Nov 2004 | by Staff,
LONDON - Orange, the mobile phone operator, is supporting this year's Band Aid tune by making a ringtone of the song downloadable for Orange customers.
DMA to set up mobile marketing strategy committee
18 Nov 2004 | by Daniel Farey-Jones,
LONDON – The DMA is set to develop guidance on regulatory issues around direct marketing to mobile phone users, following the formation of the Mobile Marketing Strategy Group within its interactive media division.
Samsung appoints WPP Group to $700m global account
17 Nov 2004 | by Jennifer Whitehead,
LONDON - Samsung this afternoon confirmed that it had appointed WPP Group to its $700m (£377m) global advertising account, after a drawn-out review process that began seven months ago.
Variable creative can increase response to mailings
17 Nov 2004 | by Daniel Farey-Jones,
LONDON – Senior marketers say that variable creative in direct mail causes a marked increase in response rates compared, according to a survey carried out for direct mail specialist Lloyd James Group.
Yahoo! Europe inks pre-installation deal with Sony Vaio
16 Nov 2004 | by Staff,
LONDON - Yahoo! Europe will have features such as Messenger, its toolbar and personals service pre-installed on all Sony Vaio notebooks and desktops in a new deal with the electronics giant.
BT in talks with BBC and Sky over broadband TV service
15 Nov 2004 | by Staff,
LONDON – BT is holding talks with broadcasters including the BBC and Sky, as well as film company Universal Pictures, about developing a new television service for its broadband customers.
O2 music site overhauled by design shop Rufus Leonard
15 Nov 2004 | by Staff,
LONDON - O2 is redesigning its music portal as it steps up its presence in the mobile music market in the wake of new 3G services launched by rivals.
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