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LONDON – The World Rally Championship has teamed up with sports content company Premium TV to offer its fans exclusive broadband and mobile access to the motor sport.
LONDON – Draft has been appointed as Interpublic's lead agency after the network won Computer Associates' $150m (£77.6m) global marketing and advertising business.
LONDON - Television ratings company Nielsen Entertainment and ad tracking firm Massive have unveiled plans to track advertising on videogames.
LONDON - Foster's is to sponsor free travel across London on New Year's Eve in a six-figure deal with Transport for London covering the Tube, buses, DLR and trams.
Npower is stepping up efforts to lure customers from British Gas with a heavyweight print campaign.
LONDON – The government has denied that there are any plans to partially privatise Royal Mail, in the wake of newspaper reports claiming it had given chairman Allan Leighton a 'private pledge' to do so.
LONDON - Electronic Arts, the computer games software manufacturer, is holding a pitch for a direct marketing agency.
LONDON – Royal Mail has confirmed that the price of a first-class stamp will go up from 28p to 30p on April 7 2005, but there are concessions and even price decreases for business-mail users.
LONDON – The National Readership Survey is to include 12 computer game magazines in its main survey of consumer's readership habits.
LONDON - A judo-obsessed dog on a blind date is the star of a new viral marketing campaign tying in with Virgin Mobile's Christmas camera phone promotion.
