Nielsen and Massive link to track videogame advertising
20 Dec 2004 | by Louise Scodie,
LONDON - Television ratings company Nielsen Entertainment and ad tracking firm Massive have unveiled plans to track advertising on videogames.
Search results
Search filters:
By Date
-
2004
By Channel
-
Marketing
By Industry Sector
-
Telecoms / Utilities
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (189)
- Campaign (45)
- Marketing (76)
By Discipline
- Advertising (215)
- Branding (20)
- Market Research (10)
- Sales Promotion (7)
- Sponsorship (33)
Draft to lead Interpublic's $150m global CA account
20 Dec 2004 | by Daniel Farey-Jones,
LONDON – Draft has been appointed as Interpublic's lead agency after the network won Computer Associates' $150m (£77.6m) global marketing and advertising business.
Foster's sponsors TfL's free travel initiative for New Year
15 Dec 2004 | by Daniel Farey-Jones,
LONDON - Foster's is to sponsor free travel across London on New Year's Eve in a six-figure deal with Transport for London covering the Tube, buses, DLR and trams.
Npower goes for rival's customers
15 Dec 2004
Npower is stepping up efforts to lure customers from British Gas with a heavyweight print campaign.
Electronic Arts embarks on hunt for direct agency
13 Dec 2004 | by Staff,
LONDON - Electronic Arts, the computer games software manufacturer, is holding a pitch for a direct marketing agency.
NRS adds computer game magazines to its main survey
13 Dec 2004 | by Sam Matthews,
LONDON – The National Readership Survey is to include 12 computer game magazines in its main survey of consumer's readership habits.
Judo-obsessed dog stars in latest Virgin Mobile viral
10 Dec 2004 | by Jennifer Whitehead,
LONDON - A judo-obsessed dog on a blind date is the star of a new viral marketing campaign tying in with Virgin Mobile's Christmas camera phone promotion.
Sony Ericsson pushes camera phones at Empire Awards
10 Dec 2004 | by Sam Matthews,
LONDON – Mobile phone giant Sony Ericsson is to sponsor the 10th annual Empire Film Awards for the third year running to promote imaging and entertainment on its latest range of camera phones.
Celebrity Big Brother returns to Channel 4 in January
10 Dec 2004 | by Sam Matthews,
LONDON – The third series of 'Celebrity Big Brother' is set to return to Channel 4 on January 6 and promises to be bigger than before with a record eight celebrity housemates, although no names have yet been revealed.
Pepsi popstar 'gladiator' ads most written about in 2004
10 Dec 2004 | by Sam Matthews,
LONDON – Pepsi's epic 'Gladiator'-style advertisements starring Britney Spears, Beyonce, Pink and Enrique Iglesias, have become the most written about advertising campaign in 2004, according to the latest Ads that Make News survey.
Additional Information
Latest jobs Jobs web feed
-
London-based intern sought for leading boutique Covent Garden recruitment firm
Peter Childs
Competitive, London -
PR ACCOUNT EXECUTIVE - B2B TECHNOLOGY
CC Blue Recruitment
£18k - £22k, London -
Communication Manager - Digital
Media Recruitment
c£30k, SW1 -
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London
Most read
- National Lottery in £250,000 PR hunt to reconnect with public
- Microsoft kicks off six-figure b2b comms pitch
- PR agencies claw back digital business from specialist shops
- Financial Conduct Authority appoints Stewart Todd as head of news and media
- Westminster Advisers shakes up staff line-up following review
- South Africa seeks digital help to combat 'negative perceptions'
