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LONDON - BT has scored a victory in the battle of the new directory enquiry services after forcing rival 11 88 88 to withdraw a claim in its £40m advertising campaign that its services are half the price of BT's 192 replacement service 118 500.
LONDON - Strip 4 Shelter, the biggest football fundraising event in the UK, is running a text-to-win competition, developed by Agency Republic and backed by Arsenal Football Club and 02.
Npower, the energy supplier, is looking for a media agency to handle its 5 million media planning and buying account.
The software giant Sun Microsystems has appointed St Luke's to create a global brand repositioning campaign. J.Walter Thompson has been retained as the company's agency of record, however.
LONDON - Npower, the energy supplier, is looking for a media agency to handle its £5m media planning and buying account.
LONDON - A new SMS and online service to help Londoners claim refunds for those annoyingly regular delays on the Tube has been launched by Esendex, the business messaging service provider.
LONDON – The Institute of Direct Marketing and mobile marketing guru Helen Keegan are teaming up to provide a mobile and SMS workshop in November to underscore the importance of mobile marketing.
NEW YORK - For all those people who wanted their very own Doctor Carter from 'ER', it is now going to be possible with Warner Brothers licensing the hit medical drama as a videogame.
LONDON - MTV Europe has signed a deal with the mobile phone network 3 to show clips from programmes including 'Jackass' and concert footage from performers including Radiohead and Bjork.
LONDON – A Mori Survey has revealed that 66% of the British public do not mind if their call centre is located abroad, as long as their call is handled quickly and professionally, according to a new survey.
