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LONDON - Text messaging has caught up with letter writing as the medium of choice for young people wishing to communicate something important to their friends.
The joy of being in a small agency is that we all know each other very well: there is no escape. You share the highs and lows, gossip flies around like bush-fire, you really feel a part of all that is going on. There seems to be no divide in any department, except perhaps this Monday morning: the French...
The utilities firm is backing its revamp as a provider of home services with a focus on trust.
LONDON - Freeserve is supporting its current TV ad campaign with an email drive to help customers choose one of its three domestic internet packages.
LONDON - The team behind 118 118/The Number's launch campaign has topped the Financial Times Creative Business league this year -- despite the fact that The Number has been criticised for its poor service.
Epson, the printer manufacturer, is putting its 1.6m UK advertising business out to pitch. Incumbent Leo Burnett has decided not to repitch for the account. Epson's media business, currently handled by Carat, is believed to be unaffected by the review.
LONDON - A grisly ad for an Atari videogame featuring a photograph of redneck with a shotgun slung over his shoulder and a bullet-ridded dead body in his pick-up track has been banned.
LONDON - Epson, the printer company, is reviewing its £1.6m advertising account, with incumbent Leo Burnett declining to repitch for the work.
LONDON - BT and Yahoo! are launching the second wave of its £10m advertising campaign for their joint ISP as BT Openworld prepares to switch narrowband users over to the service.
LONDON - Sony PlayStation2 is targeting the emerging generation of DIY music pioneers, from bedroom DJs and producers to pirate radio and independent label founders, with a website and viral campaign to increase awareness of its music-making software.
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