The Brand Council case studies: Apple
27 Jan 2003
Originally published in Cool BrandLeaders, August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.
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Superbrands case studies: BT
10 Nov 2003
Originally published in 'Consumer Superbrands Volume V', March 2003. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
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