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PARIS - Shares in Havas showed signs of rallying this morning, after being hit hard by the news that one of its biggest clients, WorldCom, was on the brink of collapse over $3.8bn (£2.5bn) fraudulent profit claims, which has left markets around the world reeling.
So Saga finally appointed a media agency. A process so protracted it became something of a saga in itself. It seems that agencies now have to possess Odysseus-like levels of stamina to survive some of the epic timeframes imposed in recent pitches, writes Ian Darby .
LONDON - If you want the £14.99 service it will cost you an extra £27.99. It makes no sense and cable firm NTL has been rapped for its advertising for the 11th time this year after new ads for its broadband service were found to be more than slightly misleading.
LONDON - ExxonMobil is to sue Greenpeace over the misuse of its logo and damage to its reputation by the Stop E$$o campaign, of which the environmental group is a key supporter.
BRAND WATCH - A small Irish court case turned into an international incident for Ryanair, while 'people of size' had the same effect on Southwest Airlines, writes Jennifer Whitehead in this week's Brand Watch
PARIS - A French film-maker is suing Microsoft over claims that an ad by London agency Bartle Bogle Hegarty, which launched Xbox in the UK, was a copy of her short film.
The utility company Yorkshire Water is encouraging consumers to think of the region's water as a brand in a new integrated campaign from HHCL %26 Partners.
Hewlett-Packard has hired Publicis as its worldwide advertising network, with San Francisco-based Goodby, Silverstein %26 Partners serving as its lead agency on brand advertising. Media planning and buying on the £186m account moves to Optimedia from Initiative.
Ofgem has unveiled tough measures to crack down on the mis-selling of gas and electricity, including publicly naming and shaming offending brands and the right to impose hefty fines.
British Gas is launching a £500,000 campaign encouraging small- and medium-sized businesses to switch to the brand in return for a holiday. The project marks its biggest direct mail campaign targeting this audience to date. The Centrica-owned utilities firm will mail 200,000 potential customers later...
