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It's round, it's a ball and advertisers are chasing it

31 May 2002

As the World Cup kicked off, every advertiser seemed to be seeking to align its brand with the beautiful game -- no matter how tenuous the connection, writes Jennifer Whitehead in this week's Brand Watch .

Carat scoops £40m British Gas media task

31 May 2002 | by MATTHEW COWEN

Carat has grabbed the £40 million consolidated media account for British Gas after a final shootout against Zenith and OMD UK, which previously handled the bulk of the business.

Carat scoops £40m British Gas media task

31 May 2002 | by MATTHEW COWEN

Carat has grabbed the £40 million consolidated media account for British Gas after a final shootout against Zenith and OMD UK, which previously handled the bulk of the business.

MARKETING TECHNOLOGY: Automation assists business efficiency. Marketing resource management is helping reduce wasted hours, says David Murphy

30 May 2002 | by DAVID MURPHY

Senior marketers waste up to 36 hours every time they have to approve and revise campaigns, according to marketing resource management (MRM) firm Kickfire. With statistics such as these, it's hardly surprising that interest in, and take-up of, MRM systems is growing. The analyst Gartner estimates that...

STOP PRESS: Time Group appoints The Publicity Bureau

30 May 2002

Time Group has appointed The Publicity Bureau to its £5m ad account as it migrates its retail stores to the Computer World brand. The agency pitched against Bartle Bogle Hegarty, Lowe, McCann-Erickson and Poulter Partners. Mediaedge:CIA retains the media account.

British Gas pools £50m media work

30 May 2002 | by SUZY BASHFORD

British Gas has consolidated its £50m media planning and buying account into Carat as part of its strategy to achieve consistency across its communications.

MEDIA: British Gas launches contract DIY title

30 May 2002 | by RAVI CHANDIRAMANI

British Gas has hired John Brown Citrus Publishing to create a home improvement title as part of its ongoing drive to communicate its energy efficiency initiatives.

Jamie Redknapp injured again for BT World Cup spots

29 May 2002 | by Jennifer Whitehead,

LONDON - Jamie Redknapp, the former Liverpool and now Tottenham player, is sending up his reputation for being injury-prone in two spots for BT to tie in with the World Cup.

Quiet Storm wins BT Mardi Gras project

29 May 2002 | by Jennifer Whitehead,

LONDON - BT has hired Quiet Storm to handle advertising around the upcoming Mardi Gras being held in London as part of Gay Pride.

Cisco awards Grey $60m global business

29 May 2002 | by Staff,

SAN FRANCISCO - Cisco Systems, the computer networking giant, has awarded its estimated $60m-$50m (£41.1m-£34.2m) global advertising account to Grey Worldwide, following a three-way review.

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