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PowerGen, the nationwide utility provider, is talking to agencies about its £7 million-plus account, which is currently handled by Saatchi & Saatchi and Miller Bainbridge. Powergen, which recently underwent some senior management changes, is expected to invite up to four agencies to pitch. Miller Bainbridge...
Cisco Systems, the world's largest internet network provider, has shortlisted Grey, J. Walter Thompson and TBWA to pitch for its multimillion-pound account which is being reviewed out of the Interpublic Group in the US.
Sun Microsystems has shortlisted Initiative Media, Carat, Mediaedge:CIA and MediaCom to pitch for its $100 million global media account. A result is expected at the end of April.
The troubled computer game manufacturer Eidos has shortlisted three agencies to pitch for the global launch of its latest game featuring Lara Croft - Tomb Raider: The Angel of Darkness.
Microsoft is to spend £20m over the next two years on brand advertising activity aimed at increasing its share of the UK business market.
Dixons Stores Group is reported to be planning legal action against computer firm Time over its intention to launch Computer World-branded stores. DSG is concerned that the name would bear too close a resemblance to its own PC World chain.
British Gas has poached Janette Bell from PricewaterhouseCoopers to be head of market development. Bell's brief is to deliver customer propositions under British Gas' new 'home strategy' using her previous experience of buying and marketing at Tesco. Nick Gibbons of LEK Consulting has been appointed...
Powergen is reviewing its above-the-line advertising account, thought to be worth in excess of £5m, out of Miller Bainbridge. Soul, the agency which handles Powergen's £5m ITV weather sponsorship account, has been invited to pitch, but a final shortlist has not been completed.
Yorkshire Water has hired creative consultancy Chase to revamp its brand identity. The brief is to exploit the goodwill, that it believes customers feel toward the regional brand. Following the appointment of Chase, the company has also been talking to advertising agencies about how to implement the...
LONDON - In what has turned into black Wednesday for media companies, trading in troubled cable company NTL has been delayed on the New York Stock Exchange, as the company admits it is on the brink of collapse.
