Palm selects manager for top European post
14 Nov 2002 | by RAVI CHANDIRAMANI
Palm, the world's biggest maker of personal digital assistants (PDAs), has appointed Franck Gaget as European marketing director.
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BT picks director for consumer PC marketing post
14 Nov 2002
BT has appointed former BT Cellnet marketer Andrew Collinson as marketing director of BT Home Computing, its new venture to sell home PCs direct to consumers.
OPINION: How marketing insights let IBM transform itself
14 Nov 2002 | by LAURA MAZUR, a business writer
When Lou Gerstner arrived at IBM as chief executive, the company was on the verge of bankruptcy. This was after achieving its best results ever only three years previously.
Vodafone 'flirting' text ads cause more trouble
13 Nov 2002 | by Claire Billings,
LONDON - The Vodafone 'Get the flirting over' campaign has caused more problems for the mobile company as a raunchy advertisement featuring a partially clothed couple is slammed for encouraging text messaging while driving.
Fallon wins Sony's £70m pan-European advertising
12 Nov 2002 | by Jennifer Whitehead,
LONDON - Fallon, part of Publicis Groupe, has won Sony's £70m pan-European consumer electronics advertising account.
Eaga talks to direct agencies for energy efficiency business
08 Nov 2002 | by IAN DARBY
Eaga Partnership, a private company that runs the Government's home energy efficiency scheme, is looking for a direct marketing agency.
Vivendi faces financial probe in US and France
08 Nov 2002 | by IAN DARBY
Vivendi Universal, the French media and utilities giant, is facing investigations into its accounting practices both in the US and France.
NTL's Carter to step down at the end of the year
07 Nov 2002 | by Claire Billings,
LONDON - Stephen Carter, managing director and chief operating officer of cable group NTL in the UK and Ireland, is stepping down at the end of year when the company will complete the restructure of its balance sheet.
BT mulls broadband marketing channel on Sky
07 Nov 2002 | by Claire Billings,
LONDON - BT is considering launching a channel on BSkyB's Sky Digital that will educate viewers about broadband internet access, as part of a marketing drive to help it hit its subscription target of 1m by next summer.
Havas blames WorldCom ad freeze for revenue woes
07 Nov 2002 | by Jennifer Whitehead,
PARIS - Havas has seen revenues drop nearly 6% to €443m (£285m) for the third quarter, a fall it blames on an advertising freeze by WorldCom, the disgraced US telecoms company.
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