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Microsoft is the latest client to ask media owners to bid against each other on a winner-takes-all basis. Will we see more of this?
EHS Brann is on alert following the news that Microsoft is reviewing its direct marketing account. Several other agencies, including the other incumbents, Black Cat, Creative Direction and Tidalwave, have been asked to pitch. - General release.
LONDON - Centrica has poached senior Barclays marketer Oliver White, to head its customer intelligence unit as it seeks to improve the way it builds relationships with millions of UK consumers.
Npower is investing £10m in the nationwide roll-out of its 'Health Through Warmth' programme, which aims to reduce fuel bills to the UK's neediest homes by introducing energy efficient measures.
Microsoft has ended its seven-year relationship with direct marketing agency EHS Brann and put its £10m below-the-line UK account up for pitch.
Hewlett Packard has unveiled a global identity following its merger with Compaq Computer Group. The branding, based on 'invent', seeks to broaden perceptions of HP by positioning it as much more than a printer and PC company and imparting the improvements that technology creates in people's lives. Brand...
LONDON - NTL has signed a deal with BBC Worldwide that will see a tailored version of weekly TV listings magazine Radio Times available exclusively for the cable operator's 3m residential cable TV customers from January.
The Telegraph Group has won a pitch against other newspaper groups to work as a media partner for Microsoft's launch of its "Amazing PC" consumer marketing concept. Three Microsoft-sponsored 16-page tabloid supplements will run in The Daily Telegraph on Saturdays around Christmas.
The former EHS Brann group board director, Edmund Smiley-Jones, who was responsible for the merger of EHS with Real Time new-media studios to create the integrated offering ehsrealtime, has launched an integrated advertising and marketing communications agency, DSJSW.
NEW YORK - America Online could stop carrying advertising and focus on offering games and auctions, as its parent company AOL Time Warner prepares to unveil a revamp of the internet service company today.
