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IBM has dropped Havas Advertising's US agency, Brann Worldwide, from its direct marketing business in a move that sees the company consolidating its global direct and interactive marketing strategies through WPP. The client has pooled its business into the New York offices of WPP Group's...
Powergen has teamed up with Affinity Internet to launch three internet access packages targeted at families and small businesses. In addition to 'daytime' and 'anytime' deals, the company is offering an 'evenings and weekends' package aimed at children, with hours starting at 4pm.
Last year's league tables highlighted the emergence of technology as an efficient means of collecting data in the field. But now the use of handheld computers is largely taken for granted, the real issue is how the information they gather can be put to work for the benefit of clients....
LONDON - Struggling internet and telecoms firm 365 Corporation has announced that its first-quarter operating losses narrowed to 7.3m from 8.7m last time.
Microsoft is to pour 200m ( 140m) into the global launch campaign for its long-awaited Windows XP operating system. The ads will carry the tagline 'Prepare to fly'. The campaign, by McCann-Erickson, will break in the UK on October 18 to generate a buzz one week before the product becomes...
Sun Microsystems has unveiled a 20,000-strong mailing aimed at businesses, which highlights how the IT firm's products can help companies through the tough times the sector is facing. The mailing, created by DNX,features the strapline, 'Times are Rough', printed directly on sandpaper.
LONDON - Internet portal Excite UK remained confident about its future today, despite the expected collapse of its US shareholder Excite@Home.
NEW YORK - Walt Disney is to raise as much as 7.5bn ( 5.1bn) through a debt and shares issue, fuelling speculation that it is to make a bid for AT&T Broadband, which was put up for sale by the US telecoms giant last month.
LONDON - Former culture secretary Chris Smith is believed to be among the potential candidates to fill the role of chairman of media and communications super-watchdog Ofcom.
NEW YORK - The Industry Standard , the new-economy magazine, has suffered the same boom-and-bust fate of the industry it covered and has ceased publication.
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