STOP PRESS: British Gas' decision "outrageous"
13 Dec 2001
Consumer group Energywatch has described British Gas' decision to increase prices by 5.3% as "outrageous" due to it being the second price rise in ten months.
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Seeboard to drop price-led strategy
20 Dec 2001 | by SUZY BASHFORD
Gas and electricity provider Seeboard Energy is embarking on its largest marketing push since deregulation in 1998. The campaign will aim to shift the brand away from a price-led approach. The integrated campaign through Archibald Ingall Stretton (AIS) includes TV, outdoor, press, direct...
NEWS IN BRIEF: Xerox appoints European marketing director
13 Dec 2001
Xerox has appointed Richard Wergan as European marketing director. He joins from direct marketing agency Harrison Troughton Wunderman where he worked on the Xerox account.
NEWS IN BRIEF: Powergen replaces Carlsberg-Tetley as title sponsor
13 Dec 2001
Powergen is replacing Carlsberg-Tetley as the title sponsor of the rugby union national cup. Negotiated by Sportsworld Media Group, the deal sees the competition renamed The Powergen Cup.
AGENCY 2001: Creative Agency of the Year - Bartle Bogle Hegarty - Bartle Bogle Hegarty hit new heights this year with acquisitions including ITV and Xbox, as well as acclaimed work for Levi Strauss
13 Dec 2001
Microsoft's Xbox kicked off a renaissance year for Bartle Bogle Hegarty, as speculation over the destination of the 52.6m launch task kept the industry awake through what was otherwise a non-starter for new-business. BBH finishes the year having just picked up the much smaller but equally prestigious...
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