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LONDON - Worldpop, the interactive youth marketing company and pop website, has been acquired by mobile phone services company iTouch for an undisclosed sum.
LONDON - Business management software giant PeopleSoft has been taken to task over a press campaign advertising its internet CRM solutions, after a rival software firm challenged its claim that it offered the "first and only pure internet CRM solution".
It's not often that technology designed with practicality in mind is presented in an attractive shell, but this is exactly what has been achieved here. This eye-grabbing notebook PC has a shiny magnesium alloy case and seamless silicon rubber edges, and is small yet chunky, giving it a...
Galileo, the computer reservation system specialist, has handed its below-the-line account to Bristol-based BCLO following a four-way pitch against incumbent Black Cat, BHWG Proximity and Storm. The brief is to develop a repositioning strategy and produce an integrated marketing programme across...
LONDON - AXA Sun Life has poached a senior Centrica marketer to take on the role of head of knowledge management, responsible for the financial services firm's relationship marketing activity.
The news that Hewlett-Packard is to merge with Compaq is once again focusing attention on the global consolidation of advertising accounts, writes Jennifer Whitehead .
British Gas has given Black Cat a 2m brief to develop its business-to-business relationship marketing strategy in a drive to capture a greater slice of the B2B energy market. Black Cat, which was acquired earlier this year by J Walter Thompson, won a four- way pitch for the business against...
LONDON (Campaign) Compaq, the world's biggest PC manufacturer, has cut back its 14-strong UK below-the-line agency roster, splitting its 20 million account between just two agencies.
LONDON - Interfocus, the through-the-line agency, has acquired business-to-business agency Grange Advertising and Marketing.
LONDON - Interfocus, the through-the-line agency, has acquired business-to-business agency Grange Advertising and Marketing.
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