Microsoft in IT tie-up with Age Concern
27 Apr 2000 | by BEN ROSIER
Microsoft has launched an initiative with Age Concern to bring technology to older people as part of its bid to build the company s image at grassroots level.
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CHJM kicks off direct mail campaigns for PlayStation
28 Apr 2000 | by ELEANOR TRICKETT
Sony is launching two extensive direct mail campaigns next week for its new PlayStation games Medievil 2 and Syphon Filter 2.
Centrica reveals telecoms partners
27 Apr 2000 | by ALEXANDRA JARDINE
Centrica is set to unveil the brand name and positioning of its new telecoms business over the next few weeks, having revealed its key partners for the venture.
Fakes cost EU pounds 125bn
27 Apr 2000 | by CORDELIA BRABBS
Brand counterfeiting is costing European businesses pounds 125bn a year, according to research by the Global Anti-Counterfeiting Group.
NEW MEDIA: Briefs
27 Apr 2000 | by BEN ROSIER
Goldfish, the Centrica-owned financial services brand, has hired four agencies for the launch of its online shopping guides, which go live on May 3 at www.goldfishguide.co.uk. TPDi will develop the online proposition, Evans Hunt Scott will co-ordinate direct marketing, Manning Gottlieb Media will handle...
DIRECTWATCH: Direct choice/Game
27 Apr 2000 | by STEVE WALPOLE, Creative director, Clark
This Christmas we finally succumbed. We entered the new millennium with a Sony PlayStation in the house.
DIRECTWATCH: A weekly analysis of the direct marketing field in association with Royal Mail
27 Apr 2000 | by JEREMY RIDGWAY, associate director of A
The number of business-to-business direct mail creatives tracked in February 2000 fell slightly on January s level to 912 different mailings - 5% down on the previous month s 958 campaigns, and 12% down on February 1999.
DIARY: ICE TO ESKIMOS - Assistant flies high at Sky using computer know-how
25 Apr 2000
Future s commercial development manager Paul Lanzarotti proved he could hack it when he was at Sky.
BMP DDB poaches top creative duo from BBH
21 Apr 2000 | by ELEANOR TRICKETT
BMP DDB has lured James Sinclair and Ed Morris, the multi-award-winning team behind Sony PlayStation s double life ad, from Bartle Bogle Hegarty.
St Luke’s uses animals for HSBC branding ads
21 Apr 2000 | by LISA CAMPBELL
Animated animal characters are the stars of HSBC s latest UK branding campaign, created by St Luke s.
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