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CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit

Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away from the main media agency to become a separate business unit.

CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit

Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away from the main media agency to become a separate business unit.

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

Despite long-term pressures on traditional print publishing businesses, Germany's newspaper barons still dominate the domestic media scene. Led by Axel Springer, ten big publishing houses account for around 60 per cent of the market. The power of print is further underlined by a remarkably robust market...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

Despite long-term pressures on traditional print publishing businesses, Germany's newspaper barons still dominate the domestic media scene. Led by Axel Springer, ten big publishing houses account for around 60 per cent of the market. The power of print is further underlined by a remarkably robust market...

M&C Saatchi pulls ahead of Saatchi & Saatchi

Billings at M&C Saatchi, the advertising agency set up by the Saatchi brothers after they were ousted from Saatchi & Saatchi in 1995, have overtaken those at their original agency.

Mobile phone ads could break the law

Advertisements sent to Wap-enabled mobile phones could be illegal under the EU’s telecoms data protection directive, the Data Protection Commission has warned.

Apple’s marketing chief resigns

Steve Wilhite, Apple Computer’s vice-president of marketing, has resigned.

PlayStation2 launches in UK

Sony’s PlayStation2 launched in the UK today, amid warnings that shortages of the new games console could create a black market.

DIRECT NEW BRIEFS

The Database Group has announced the release of its Opus data management software toolbox to in-house marketers. The firm said the move would allow clients to have more effective control of their direct marketing campaign data.

EDITORIAL: Technology boosts marketers' power to promote brands

PlayStation2 launches this week with more computing power in a single games console than was used to run the country's entire national benefits payment system two decades ago.

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