CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit
24 Nov 2000
Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away from the main media agency to become a separate business unit.
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Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away from the main media agency to become a separate business unit.
Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away from the main media agency to become a separate business unit.
Despite long-term pressures on traditional print publishing businesses, Germany's newspaper barons still dominate the domestic media scene. Led by Axel Springer, ten big publishing houses account for around 60 per cent of the market. The power of print is further underlined by a remarkably robust market...
Despite long-term pressures on traditional print publishing businesses, Germany's newspaper barons still dominate the domestic media scene. Led by Axel Springer, ten big publishing houses account for around 60 per cent of the market. The power of print is further underlined by a remarkably robust market...
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