The utility giant, PowerGen, has begun a review of its media
planning and buying in the wake of its merger with East Midlands
Electricity.
29 Apr 1999
| by SUE BEENSTOCK
The NSPCC s Full Stop Campaign has touched the national
consciousness with its arresting catchline, including the heart-rending,
Stop it, Daddy, stop it! . But when millions of leaflets dropped
through the letterboxes of potential South Wales Electricity and Gas
Company (Swalec) customers last week,...
27 Apr 1999
- Mark Booth, the chief executive of BSkyB, has quit less than three weeks after the company failed in its bid to acquire English premier league football club, Manchester United.
27 Apr 1999
- Mark Booth, the chief executive of BSkyB, has quit less than three weeks after the company failed in its bid to acquire English premier league football club, Manchester United.
23 Apr 1999
| by CLAIRE COZENS
Microsoft has appointed Euro RSCG Wnek Gosper to co-ordinate its
advertising across Europe, Africa and the Middle East in a bid to create
a more consistent image.
23 Apr 1999
| by DOMINIC MILLS
Bill Gates - mastermind or megalomaniac? And is he worth the
countless billions that have catapulted him to the top of the world s
richest super league?
22 Apr 1999
| by ALEXANDRA JARDINE
South Wales Electricity and Gas (Swalec) is withdrawing a
controversial seven-million-home door drop endorsed by the NSPCC.
22 Apr 1999
| by IAN DARBY
Computer giant Compaq has signed a pounds 500,000 year-long
sponsorship deal with Docklands Light Railway (DLR).
22 Apr 1999
Levi s Flat Eric campaign had the most editorial coverage of any ad
in the national press in the first three months of 1999, according to a
survey by Propeller Marketing Communications. Sainsbury s Value to
Shout About ads with John Cleese came second.
SkyDigital is increasing its pay-per-view service from 48 to 72
screens, in a bid to become the biggest pay-per-view service in the
world.
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