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Caroline Marshall picks the Microsoft-sponsored NSPCC advertising campaign from Saatchi Every agency wants to raise its profile by being associated with good works, but few do it as well as this. Its power comes from a twist on the familiar and the comforting but not, for once, from images of horror....
Sega has made the surprise decision to split the pounds 60m pan-European account to launch its new Dreamcast games console between two creative and two media agencies.
Sony this week launches two more executions in the controversial ad campaign used to promote its PlayStation games console. The ads build on the brand s familiar four shapes campaign. One, called Nipples , is aimed at the brand s core 18- to 25-year-old target audience. It shows a sexy young couple...
Timber and builders merchant, Jewson, is launching a national TV and press campaign through J Walter Thompson. The creative juxtaposes large public building projects with modest domestic jobs. It features the tagline From the huge to the hugely important, for over 150 years we ve helped to build the...
British Gas is teaming up with Vodafone to offer ten million customers a pre-paid mobile phone for pounds 69.99 - a move that could see mobile phone use rocket in the mass market.
A few weeks ago, a Hewlett-Packard (H-P) product marketing manager was quoted in Marketing as saying Grey is out. From the spring onward we re going to be more upfront about our marketing. There will be new colours and new branding.
Cause-related marketing has been hailed in recent years as a smart way to engender a more caring image with consumers. Many firms are now taking a long-term view of CRM, confident that the positive association will boost consumers view of the company and its brands. But, like public relations, it is...
Microsoft is preparing to launch an online bank. It is talking to established banks to find a partner for the project which may be launched under the brand name, Easy Bank, later this year as part of the Microsoft Network (MSN) web service. Marketing
Microsoft is preparing to launch an online bank to give it control of consumers purse strings along with their PCs.
Asda became the latest supermarket chain to start selling personal computers this week, in a move that looks certain to inflict further damage on high street electrical stores.
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