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Apple’s European shake-up means axe for UK roles

Apple Computer is axing its UK marketing department in the first stage of a radical restructuring of its European operations. Four of the eight staff are losing their jobs. Apple s chief UK marketer, marketing manager Martin Capel-Smith, is expected to leave along with UK product manager Neil Thomas,...

Stop Press

Carlton Communications chief executive Steven Cain has confirmed he is to leave at the end of January as the company s merger with United News s chief executive, will take the role of chief executive in the enlarged group.

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Street wise

MARKETING MIX - That was the week that was

15 years ago: Demand is outstripping supply of Sinclair Computers in the run-up to Christmas, with retailers predicting stock will be scarce , despite record production levels throughout the autumn; British Telecom plans to launch a chain of high street shops, offering a range of telephones and services;...

NEWS BRIEFS

Initiative Media has bagged the centralised media planning and buying account for the National Magazine Company (Media Business, 22 November). Initiative saw off competition from Mediapolis and Universal McCann to take the estimated pounds 4 million task, which had previously been handled by several...

Tiny lines up three agencies for pounds 24m media buying pitch

Tiny Computers is looking to centralise its pounds 24 million media account and has called a three-way pitch.

REVIEW: Marketing and advertising news in the week’s press

Trinity Mirror has hit back at accusations by the IPA that it is delaying compensation to advertisers following the publisher s admission that it posted inflated circulation figures on its Birmingham titles. Trinity has set up an arbitration panel to investigate the claims which the IPA has refused...

PC Format appeals to new advertisers with DVD edition

Future has launched a DVD edition of its burgeoning computer magazine PC Format, in a bid to turn the title into a must for advertisers.

VNU aims to eclipse Reed’s MicroScope with CRN relaunch

VNU has relaunched Computer Reseller News, incorporating PC Dealer into the title, and is aiming to take a major chunk out of rival title MicroScope.

NEW MEDIA CHOICE: Compaq ’Bird Game’

I ll come clean on this one right upfront. This is not so much a site review as an excuse to praise a piece of brand communication.

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