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Guardian Royal Exchange has appointed Simon Rhodes to the newly created role of UK marketing director for both its insurance brands and those of PPP Healthcare, which the company acquired earlier this year. Rhodes will report to Peter Owen, who has also been promoted to the new role of group executive...
Microsoft begins its pounds 2m, pre-Christmas advertising push this week, with a campaign produced by a group of six above- and below-the-line agencies, co-ordinated by ad agency Euro RSCG Wnek Gosper. Six-sheet posters will attempt to whip up consumer enthusiasm for the software giant s latest releases,...
Marketers will have access to detailed customer behaviour from their desktops through a new product from ICL and Microsoft, called Corema Express.
PC manufacturer Compaq is planning to sell its products direct to consumers via the internet. Rival manufacturer Dell has been selling successfully over the net for two years. Initially Compaq will target its direct sales at small and medium-sized businesses in the US (www.compaq.com).
When the utilities first started deregulating, there was a rash of stories telling of high-pressure sales techniques used by pushy door-to-door salesmen. Not only did this throw a shadow over the privatisation of the utilities, it also rang alarm bells about the need for better training of sales personnel.
British Gas Home Security, the largest national supplier of alarm systems in the country, is launching a major advertising and direct marketing campaign through Evans Hunt Scott.
- America Online and Germany's Bertelsmann have named a new president and chief executive for their joint venture online service, AOL Bertelsmann Europe.
- America Online and Germany's Bertelsmann have named a new president and chief executive for their joint venture online service, AOL Bertelsmann Europe.
- Eidos Interactive kicks off a multi million dollar US campaign this week to mark the pre-Thanksgiving launch of "Tomb Raider III: The Adventures of Lara Croft" for the PlayStation and PC.
- Eidos Interactive kicks off a multi million dollar US campaign this week to mark the pre-Thanksgiving launch of "Tomb Raider III: The Adventures of Lara Croft" for the PlayStation and PC.
