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In the US, two Bills look like guaranteeing a good Christmas for the country s army of lawyers. But while the first, President Bill Clinton, continues his battle to fend off impeachment, it is the second, Microsoft chairman Bill Gates, who is gaining more media coverage as he finds his company in the...
Silicon chip manufacturer Intel is getting a double dose of publicity this month, as its successful new TV campaign coincides with gripes about the prices British PC buyers pay on the high street.
The Post Office is reviewing its corporate advertising account and has earmarked a pounds 4 million budget for the business amid speculation that it will launch a public awareness campaign in the wake of ownership changes being planned by the Government.
UK consumers are more likely to complain about goods and services than ever before, according to NOP research carried out exclusively for Marketing. Nearly three-quarters (71%) of consumers are more likely to complain about poor service and faulty goods than they were a few years ago, according to the...
Sony has embarked on a new marketing strategy which aims to convince consumers to buy all their home technology products from the Japanese firm. A new ad campaign out this week pushes the fact that, for the first time, Sony s camcorders and mobile phones can be connected to PCs.
Men s obsession with Lara Croft is the theme of the advertising for the latest game in the Tomb Raider series. The much-awaited sequel, Tomb Raider III, launched last week supported by a pounds 1.7m campaign through Sony PlayStation agency TBWA Simons Palmer GGT. The ad, entitled, I ve finished with...
Future Publishing is launching a computer games title for seven- to 12-year-old boys. PlayStation Max launches next month, backed by Sony. It will be supported by the launch of the UK s first PlayStation fan club, Club Max.
The Mirror Group is testing internet research technology which allows advertisers to target consumers according to the time of day.
- DuPont, the energy and chemicals company, has invited roster and non-roster shops to pitch for an estimated 50 million ( 30 million) plus global corporate image campaign.
- DuPont, the energy and chemicals company, has invited roster and non-roster shops to pitch for an estimated 50 million ( 30 million) plus global corporate image campaign.
