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London Electricity is taking its brand to television for the first time after agreeing to sponsor LWT s weather bulletins.
15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its discount strategy with the launch of a new showcase store in Croydon; Sainsbury s and Safeway announce...
Goldfish, it is generally accepted, has been one of the most successful credit card introductions of recent years. When it was launched in 1996, two new credit cards a day were hitting the market, but of all those taken up by the public, one in five was a Goldfish.
American Express has handed a direct marketing and national newspaper campaign for the launch of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency Ogilvy & Mather.
Computer games firm Infogrames has appointed Kerri Orders as its UK marketing director. She joins from UK film distributor First Independent Films where she was responsible for promoting movies.
Oracle UK has appointed Stephen Millard to head marketing for its strategic alliances division. Nigel Thomas, previously European channel sales director, has been appointed head of marketing for its general business division.
Coca-Cola, Atlanta, how may I help you?
This was the year millennium fever took hold of consumers and the marketing community alike. Whether it was the Dome and its sponsorship exploits, or the potential damage wreaked by the computer bug, 1998 was a year spent looking forward.
Every week the Careers page profiles a company running a job advertisement in this issue of Marketing. If you can identify the company, fax your answer and details to 0171 413 4504. One correct answer will win a bottle of champagne
- Saatchi 30m global DuPont Lycra business from Young & Rubicam.
