30 May 1997
| by CHARLIE DOBRES, head of Lowe Digital
Shell appears to be pursuing a two-fold strategy.
Business-to-business and business-to-antagonist. On the first front,
it s the usual no-brainer content that typifies large multinationals.
Dull, unimaginative and lacking in personality. But the second front, or
sensitive issues as the site calls it,...
United News and Media, owner of Express Newspapers and the Anglia
and Meridian ITV franchises, has joined a Canadian-based consortium,
Digital Television Network, to bid for the three remaining UK digital
terrestrial television multiplexes. The Digital Television Network
already includes Cabletel and...
16 May 1997
| by HARRIET GREEN
Rainey Kelly Campbell Roalfe has produced a series of promotional
films for the BBC s biggest public information campaign. Computers Don t
Bite, which is aimed at encouraging more adults to learn how to use
computers, targets people who are baffled by them and
computer-phobes.
09 May 1997
| by ANNE-MARIE CRAWFORD
Ogilvy and Mather has cre-ated a computer-animated campaign for the
Solpadeine painkiller which launches on national television next
week.
09 May 1997
| by KAREN YATES
IBM, the computer giant, launches the next phase of its solutions
for a small planet campaign this week with advertising that
demonstrates how the Internet can solve business problems.
09 May 1997
| by ALASDAIR REID
Jane Ennis, the former editor of Here!, has taken over as the
editor of IPC s Now magazine. IPC acquired Here! from Gruner and Jahr
last month and will merge the two titles next week. Ennis succeeds the
Now launch editor, David Durman, who remains editor-in-chief of Woman,
Woman s Own and Now.
02 May 1997
| by ANNE-MARIE CRAWFORD
Rocket has announced a pounds 1.5 million clutch of wins and
instigated a shake-up after the departure of its managing director, Alan
Brydon.
Olivetti has switched the majority of its pounds 8 million
pan-European media spend out of CIA Medianetwork and into the SMI Group
as the personal computers company seeks to reposition itself after
coming under new ownership.
02 May 1997
| by KAREN YATES
A bored dog owner and his equally bored pet are being used to
spearhead Shell s TV advertising attack on the increasingly crowded
loyalty card market.
02 May 1997
| by MAIRI CLARK
AKQA, the new-media agency, is to open an online media planning and
buying department.