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DMB&B Worldwide has scooped the pounds 45 million global creative advertising account for the direct selling computer giant, Gateway 2000, after a protracted six-month review.
Bernie Holloway, Esso s retail marketing manager, is ready for the question. No, the appointment of McCann-Erickson to run the oil giant s pounds 12 million UK account (Campaign, last week) wasn t a foregone conclusion.
So little space, so much to say. We have to pay tribute to two wins. First, Saatchi and Saatchi scooping Delta Air Lines worldwide - the best thing to have happened to Saatchis since the Maurice debacle. It s a genuine cause for celebration after all the flim-flam about Laing Henry s billings.
First Direct is targeting 30,000 PC owners with direct mail featuring a CD-ROM, in preparation for the launch of a full online banking service later this year.
British Gas Services has appointed Evan Hunt Scott to handle a pounds 1m fully integrated multimedia campaign, emphasising its advice centre and its technical and financial resources.
Brann, the UK s third largest direct marketing agency, whose clients include Guinness, Microsoft and Midland Bank, has been bought by the US target marketing specialist Synder Communications, in order to further the American group s European expansion plans.
McCann-Erickson has ended its barren new-business spell in spectacular fashion by scooping Esso s pounds 12 million full-service UK account.
BP Exploration is using Duckworth Finn Grubb Waters to highlight its contribution to the Scottish economy in the run-up to the general election.
Saatchi and Saatchi Vision has created one of the first UK-based consumer Websites to incorporate a virtual reality element for the Energy Savings Trust.
Sega is focusing this year s marketing campaign on its software credentials and has reduced the price of its Saturn console to pounds 169.99, including bundled software, in response to rival Sony s aggressive price cuts.
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