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After several delays, much bemoaning over stock shortfalls and a significant degree of hype, Nintendo s N64 video gaming console finally launches in the UK market this week. But the relaunch of the Nintendo brand is likely to face problems, despite extra units being made available.
David Prais, global marketing director of mail-order computer giant Gateway 2000, has quit the firm midway through an agency review, just weeks after being promoted to the top marketing role (Marketing, January 9).
Sales and marketing are in the frontline of a company s battle to win a competitive edge over its rivals. But when it comes to wielding IT, the strongest weapon of all, sales and marketing might as well be at the back.
Mustoe Merriman Herring Levy has beaten McCann-Erickson in a head-to-head pitch for the pounds 3 million Viglen Computers business.
BST-BDDP this week launches its advertising campaign for Sterling Gas, the new domestic gas brand from East Midlands Electricity.
AOL, the UK s second largest online service provider, has launched its own advertising sales house and has signed up its first advertisers a year after its arrival in the UK.
Hewlett Packard has signed a pounds 3m sponsorship deal with Benetton Formula 1 Racing. It will provide technology solutions to the firm in return for car-branding opportunities.
Sony Computer Entertainment is forecasting sales of over 1.6 million units of PlayStation by the end of the year. It also estimates a successful launch of Nintendo s N64 console, which it says will sell around 600,000 units by the end of the year.
Mustoe Merriman Herring Levy has won the pounds 3m brand-building campaign for Amstrad s direct-sell computer business, Viglen.
The Duchess of York has rejected Volkswagen s pounds 500,000 offer to appear in a TV commercial for its VW Golf range. It is thought she refused the deal because the commercial would be shown in the UK. Her only TV ad to date is for Ocean Spray in the US. - Daily Telegraph.
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