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PRIVATE VIEW

In 1917 my grandfather spent a year in prison. Eighty years ago this month, he and his fellow conscientious objectors were rounded up and made to dig holes in the ground on the Isle of Wight. It hadn t been necessary to arrest him until then because, amazingly, for the first three years of the First...

Electronic loyalty

Computer games retailer Electronic Boutique has recruited 30,000 members for its loyalty scheme since its launch two weeks ago. The 140-strong chain plans to open another 30 stores over the next six months.

Goldfish offers shopping guides

The British Gas-owned Goldfish brand has extended its operations beyond financial services for the first time, with the launch next year of a range of printed guides to buying consumer durables.

Media: My encyclopedia is dead, long live my shiny CD-ROM

Forgive, if you will, a moment of nostalgia. Our 24-volume set of Encyclopaedia Britannica is on its way to a car-boot sale. The red mock-leather edition, circa 1956, can no longer justify its shelf space and it seems there is absolutely no market in second-hand book shops for out-of-date encyclopaedias...

Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25

New media

Poulter masterminds pounds 1m push for Yorkshire Electricity

Yorkshire Electricity is turning to TV to lock in its customers during the run-up to next year s deregulation of energy supplies.

Poll positions

EuroDirect has launched what it claims to be the first software providing access to electoral roll information on CD-ROM. RollCall Systems provides access to 44 million consumers.

MEDIA: Megalomedia profit hike

Megalomedia, the media group owned by the Saatchi brothers, has unveiled a 35% rise in interim pre-tax profits to pounds 1.7m. It has also written off pounds 249,000 of its investment losses in Multimedia, the CD-ROM producer.

MEDIAWATCH

With Yellow Pages national brand building campaign continuing, this week we turn the spotlight on the COI and its new energy-saving campaign.

ADVERTISING & PROMOTION: Can BG escape its image? - British Gas’s track record in public relations and its dowdy

image hardly inspire confidence in its planned push into financial services, writes Patrick Barrett ..BL.- By PATRICK BARRETT ..XP.-< Page_13 Photograph (omitted)


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