THIS WEEK: STOP PRESS
23 Nov 1995
Cable s loss of direction. BAA chairman Dr Brian Smith has been appointed non- executive chairman and will head a committee charged with appointing replacements.
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NEWS: Amnesty organises green groups to hit back at Shell claim
24 Nov 1995
An assortment of green advertisers joined forces with Amnesty International last weekend for an initiative designed to strike a blow against Shell UK s latest campaign.
THIS WEEK: Body Shop joins Shell row with spoiler ad
23 Nov 1995
The Body Shop took the unprecedented step of publicly attacking another retailer at the weekend, by running an ad knocking Shell s involvement in Nigeria.
MARKETING MIX: SOAP BOX; Communication is a deterrent to ugly PR disasters
23 Nov 1995 | by CHRIS WOODCOCK.
Over recent months, some of the most sophisticated companies have suffered from high-profile, negative exposure in the national media. Cunard, British Gas and Shell are probably the most obvious examples.
MARKETING TECHNIQUE: IT; Softly, softly does it
23 Nov 1995 | by RON CONDON
Spending more time on administration and paperwork than on being creative? Let your computer take the strain, writes Ron Condon
MARKETING TECHNIQUE: IT; Programme fillers
23 Nov 1995 | by MIKE HEWITT
Many marketers have been slow to harness IT to their business activities. But the lack of special marketing applications hasn t helped. Mike Hewitt looks at some newly developed software
NEWS: IBM set to sponsor Discovery output through pounds 4m O&M ads
10 Nov 1995 | by HARRIET GREEN
Ogilvy and Mather has tied up a sponsorship deal with IBM in the UK that will result in the computer giant s first local work since its US-led global branding campaign was launched in January.
SUPPLEMENT: THE REGIONAL PRESS AWARDS 1995; The Press Computer Systems Award: Services Advertisement of the Year
10 Nov 1995
Winner Title: Another woman Agency: Robson Brown Client: Female Investigation Services Creative Director: Stuart Robson Art Directors: Rob Spence, Marcus Leigh Copywriters: Marcus Leigh, Rob Spence Typographer: Rob Spence
NEWS: Top agencies hit by new bout of hi-tech computer burglary
03 Nov 1995 | by CLAIRE BEALE
Several advertising agencies were in turmoil this week following one of the worst spates of computer crime seen in central London.
NEWS: Siemens picks four agencies to bid for expanding PC task
03 Nov 1995
Siemens Nixdorf has drawn up a shortlist of four agencies to pitch for its fast-growing personal computer business.
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