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Vodafone ends McLaren F1 sponsorship in favour of owned marketing platform

14 Mar 2013 | by Maisie McCabe

Vodafone is to end its sponsorship of the McLaren Formula 1 team at the end of this season and develop its own marketing platform, after conducting a review of its sponsorship strategy.

Shell admits failings of garage food in tongue-in-cheek campaign

13 Mar 2013 | by Matthew Chapman

Shell is acknowledging the poor reputation of garage food with a tongue-in-cheek campaign that promotes Deli2Go, its forecourt food range.

Brand agility must not be sacrificed in the name of best practice

13 Mar 2013 | by Graham Oakes

Adherence to marketing and technology best practice is important within an organisation, but cannot be allowed to become a drag on the agility of the business, writes Graham Oakes.

HTC UK marketing chief exits ahead of ad campaign

11 Mar 2013 | by John Reynolds

James Atkins, HTC's UK head of marketing, has left the Taiwanese smartphone maker ahead of the launch of a global campaign for its flagship HTC One device.

The five rules of social media management

08 Mar 2013 | by David Benady

Brands need to do more to embrace social media across their business functions, writes David Benady.

Guy Esnouf - The power broker

08 Mar 2013 | by John Owens

E.ON's UK comms chief tells John Owens about his efforts to make the energy sector more palatable to both consumers and Government.

A brand is born

07 Mar 2013

Launching the EE brand as well as a new technology was a unique challenge, Richard Huntington says.

A view from the top

07 Mar 2013 | by Ed Vaizey

The week begins with a visit to the Mobile World Congress in Barcelona. It's an important part of the city's economy and they have built a new conference centre to accommodate it. More than 72,000 delegates from all over the world have turned up to talk all things mobile for something like four days.

Three "the pony" by Wieden & Kennedy

06 Mar 2013

The mobile operator 3 has launched an ad campaign featuring a Shetland pony moonwalking to the 80s track Everywhere by Fleetwood Mac. The campaign, by Wieden Kennedy London, aims to show people that sharing clips via social media can build and cement friendships. Blink s Dougal Wilson directed the...

Virgin recruits Nigel Gilbert to refocus the brand's 'game-changing' ethos

05 Mar 2013 | by Alex Brownsell

Virgin has recruited former Virgin Media chief marketing officer Nigel Gilbert with a remit to refocus the brand's 'game-changing' ethos.

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