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Twitter confident interest-led targeting has benefits over Facebook friends

VIDEO: Twitter's early attempts to lure advertisers with interest-based targeting capabilities is proving to be "very, very compelling", according to chief executive Dick Costolo, and the service is set to expand "significantly" over the coming year.

The Influencers: eBay's Olivier Ropars on the future of mcommerce

Mobile commerce is revolutionising consumers' shopping habits. Nicola Clark asks eBay's senior director for EU mobile what brands really need to do in order to stay ahead of the competition.

BT broadcasts Valentine's messages to the nation

BT is broadcasting Valentine's Day messages on its nationwide big screens, with the best ones appearing on the "infoband" at the top of the BT Tower in London.

BT stokes 'patent wars' with legal assault on Google

BT has entered the "patent wars" fray by launching legal action against Google in the US over copyright infringement, centring on a raft of the internet giant's products, such as its mobile operating system Android.

Microsoft's Skype deal could be a game-changer for mobile, say agencies

Microsoft aims to disrupt the mobile market with its shock purchase of Skype for $8.5bn (£5.2bn) last week, according to industry specialists.

O2 personalised marketing service scheme attracts 2m customers

O2's specialist marketing service, which offers advertisers personalised campaigns, claims to have hit the two million registered-user mark in 16 months.

Loyalty schemes to push mobile payments

Loyalty schemes based on all transactions will drive the use of contactless mobile payments, allowing customers to "double-dip" their loyalty transactions, according to experts.

What Next in Digital?

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson


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