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The government has unveiled its 'Midata' plan, which aims to revolutionise how consumers access personal information on them held by brands, amid concerns that the initiative is too narrow in its scope.
Brands should use the data they collect from customers to improve their experiences, according to Sky IQ's Hannah Graham, who singled out Pizza Express and NatWest as companies who use customer information badly.
The Government has launched a consultation to explore its options for compelling companies to give consumers the right to access their personal transaction data.
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science of identifying and targeting customers and prospects, as well as the art of tailoring content to them.
Two services that enable consumers to profit from their personal data are shaking up the direct marketing sector. David Murphy reports.
Everything Everywhere has handed Communisis the three-year production contract for point of sale, direct mail and print for the Orange, T-Mobile and Everything Everywhere brands, estimated at £10m per year.
The Government is calling on major brands, including Tesco, to allow access to their customers' records as part of its plan to overhaul the next census.
Utility brand E.ON has become the first brand that uses sampling channel Home Move Box to make follow-up calls to its recipients.
Customer engagement is not a passing fad but an essential business practice. And customers have come to expect it, writes Targetbase Claydon Heeley's Steve Grout
