Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.
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Plusnet, the BT-owned telecoms provider, has signed a six-figure deal to sponsor next year's 'Celebrity Big Brother' on Channel 5.
Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.
Gocompare.com has created a fairytale ad to be premiered during next week's 'X Factor' final on ITV1.
BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards this week, which took place at the Swan in Shakespeare's Underglobe.
Orange in France has launched a TV spot for Christmas.
Comcast has launched a new ad campaign in the US touting the benefits of Comcast's XFINITY cable over satellite television.
Orange has launched a new Gold Spot featuring characters from The Muppets to promote the upcoming Disney film. It launched in cinemas on 4 November and will run until the UK cinema launch of The Muppets on 10 February 2012.
The Martin Agency has launched a brand campaign in the US for Net 10, which is a division of Tracfone Wireless.
Telenor Group has unveiled a 3D TV campaign by Green Cave People that highlights the brand values of the telecoms company.
British Gas has launched an ad campaign by CHI & Partners.