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Samsung "charge" by CHI & Partners

28 Mar 2013

Samsung is rolling out a global campaign, by CHI Partners, to promote a new range of smart TVs with voice and gesture control. The TV spot shows American footballers, Roman centurions and other characters charging across a beach towards a man sitting in an armchair, who halts the action with his hand....

A brand is born

07 Mar 2013

Launching the EE brand as well as a new technology was a unique challenge, Richard Huntington says.

Three "the pony" by Wieden & Kennedy

06 Mar 2013

The mobile operator 3 has launched an ad campaign featuring a Shetland pony moonwalking to the 80s track Everywhere by Fleetwood Mac. The campaign, by Wieden Kennedy London, aims to show people that sharing clips via social media can build and cement friendships. Blink s Dougal Wilson directed the...

E.ON ends acquisition hunt in favour of loyalty marketing

05 Mar 2013 | by Matthew Chapman

E.ON is making loyalty the lead message in its marketing for the first time, with a multi-million-pound campaign highlighting its rewards to existing customers.

Three celebrates silly stuff with moonwalking pony

01 Mar 2013 | by Matthew Chapman

Thefts of Shetland ponies have been blamed on the popularity of the star of this campaign, a pony moonwalking to Fleetwood Mac.

Sony to launch 'most ambitious' campaign for the Xperia Z

26 Feb 2013 | by Maisie McCabe

Sony is to launch a major international integrated campaign to promote the range of Sony features, from the Sony Walkman, through the PlayStation to cameras, to the new Xperia Z smartphone.

O2 "Untouchables launch film" by VCCP

21 Feb 2013

O2 and the Rugby Football Union have launched an advertising push to encourage fans of the sport to play touch rugby. The digital work, created by VCCP, includes a minute-long online film. It features a touch rugby team called The Untouchables a mix of male and female athletes including leading free...

O2 "Beyonce" by VCCP

06 Feb 2013

O2 has unveiled a new ad by VCCP starring Beyonce. It promotes her upcoming UK tour, for which O2 customers can buy tickets ahead of the general public as part of the mobile network s Priority promotion. The spot, which features new music from Beyonce, shows the singer and the crew from her tour in...

EE: Kevin Bacon fails to champion EE and 4G

09 Jan 2013 | by Tom Roberts, Managing director, Tribal DDB London

Marketing's unique weekly analysis of advertisement recall in association with TNS.

BT plugs YouView with new ad character

02 Jan 2013 | by Daniel Farey-Jones

BT is mounting the first TV push for its catch-up TV service YouView with a new ad introducing the mother of one of its flatmate characters.

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