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Havas Media Group's new global managing director talks for the first time since being promoted last year. By Arif Durrani.
Apple has launched a TV ad in the US. The spot was created by TBWA\Media Arts Lab and espouses Apple s philosophy of focusing on making things perfect while showing people using the brand s products. The ad was written by Zane Miller and Rob Goldenberg, and art directed by Danny Duran. It was directed...
Sony Mobile has teamed up with members of the bands OK Go and Pyyramids to create a music video to promote the Xperia Z smartphone. The musicians travelled to Mount Nuolja in Sweden with the photographer Martien Mulder to see the Northern Lights and used the Xperia Z to create an audiovisual piece that...
The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.
Mindshare has created The Adaptive Lab, a multimedia space for brands, designed to showcase the future of entertainment and connected experiences.
Consumers will soon expect to be able to switch seamlessly between connected devices, which will fundamentally change how media is consumed, says VivaKi's Marco Bertozzi after CES 2013.
TBWA\Media Arts Lab has created a print campaign for Apple's iPad mini. It features an image of an actual-sized iPad mini in the corner of a magazine's back cover showing the same image that's on the front cover. The ads have run in Time , Marie Claire , Women's Health , The New Yorker , Entertainment...
M&C Saatchi has created an integrated campaign for Dixons Retail's Currys and PC World with work running across TV, print, digital, in-store, online and CRM.
Samsung's new campaign for the NX smart camera stars 143 people called David Bailey.
LG's new TV spot, created by SuperHeroes Amsterdam, shows elevator passengers tricked into believing the floor has given way beneath them.
