Understanding the business elite
20 Sep 2012 | by James Torr
The business elite is the highest earning, wealthiest and most influential group of people in European business, writes, James Torr, director, Ipsos MediaCT.
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The brands at the top of the BrandZ global rankings are finding some strong challengers at their heels, writes Robin Headlee, vice president at Millward Brown Optimor.
The business elite is the highest earning, wealthiest and most influential group of people in European business, writes, James Torr, director, Ipsos MediaCT.
How are connected devices influencing purchase decisions, ask John Stoneman, sales director, EME, InMobi, and Denise Turner, head of intelligence, MPG Media Contacts.
New research shows that we could be entering a post-PC world, writes Euan Mackay, senior associate director, Custom Media division, Kantar Media.
Students are desperate to ensure they project the right image with their labels, so getting the branding right is vital in this market, writes Kantar Media's Alice Dunn.
Online video is now mainstream, with high levels of viewer involvement, writes Chris Worrell, European research manager, Specific Media.
What lessons can be learned from Apple's climb to the summit of the Brandz top global brands survey? Nick Cooper, UK managing director of Millward Brown Optimor, explains why it has taken top spot.
Fifty two percent of iPad users read a magazine or newspaper on their device every day, according to YouGov's latest TabletTrack report.
Specialist computing shops are having to fight for market share as more generalist players are entering the sector.
The European broadband markets continue to witness strong growth, thanks largely to the deregulatory initiatives across the region and the ongoing shift towards integrated services such as triple or quad play, reports consultancy Frost & Sullivan.