Search results

Showing 1 - 10 of 17 results

Sort results by: date | relevance

Search filters:

By Article Type

  • Research Remove publication filter

By Industry Sector

  • Technology Remove filter
    • Computers Remove filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Date

By Publication

The key to growing brand value lies as much in consumers' hearts as their wallets

The brands at the top of the BrandZ global rankings are finding some strong challengers at their heels, writes Robin Headlee, vice president at Millward Brown Optimor.

Understanding the business elite

The business elite is the highest earning, wealthiest and most influential group of people in European business, writes, James Torr, director, Ipsos MediaCT.

Consumers and their mobile devices

How are connected devices influencing purchase decisions, ask John Stoneman, sales director, EME, InMobi, and Denise Turner, head of intelligence, MPG Media Contacts.

PC: gone mad or just gone?

New research shows that we could be entering a post-PC world, writes Euan Mackay, senior associate director, Custom Media division, Kantar Media.

Targeting students - the potential for brands

Students are desperate to ensure they project the right image with their labels, so getting the branding right is vital in this market, writes Kantar Media's Alice Dunn.

An engaging vision: measuring consumer attitudes to online video

Online video is now mainstream, with high levels of viewer involvement, writes Chris Worrell, European research manager, Specific Media.

Is Apple the ultimate luxury brand?

What lessons can be learned from Apple's climb to the summit of the Brandz top global brands survey? Nick Cooper, UK managing director of Millward Brown Optimor, explains why it has taken top spot.

How UK consumers purchase, use and enjoy content on iPads, Kindles and e-readers

Fifty two percent of iPad users read a magazine or newspaper on their device every day, according to YouGov's latest TabletTrack report.

Sector Insight: Computers

Specialist computing shops are having to fight for market share as more generalist players are entering the sector.

European broadband continues to grow

The European broadband markets continue to witness strong growth, thanks largely to the deregulatory initiatives across the region and the ongoing shift towards integrated services such as triple or quad play, reports consultancy Frost & Sullivan.


Additional Information

Latest jobs Jobs web feed