News International has taken another step towards seamless, multi-channel ad sales across its portfolio of newsbrands with the adoption of new booking system called AdPoint.
Telegraph Media Group is preparing to launch an iPad app that will include static content from its Daily Telegraph and Sunday Telegraph newspapers as well as dynamic content updated from its website.
IAB's digital advertising figures for 2012 published today highlight the ongoing momentum behind mobile as a media platform, fuelled by the proliferation of smartphones and tablets, and an increasing number of clients ready to experiment with new ad formats.
News International will be erecting a paywall around The Sun's website to coincide with the launch of its debut Premier League football video highlights being made available on the site from 17 August.
There were record numbers attracted to UK newspaper sites in January, led by Mail Online and The Guardian - where growth is being propelled by iPhone and Android apps and international expansion.
The UK is among the world's Top 10 leading digital markets according to new comparisons of size, adoption and ad spend, compiled, for the first time, by ZenithOptimedia.
Virgin Media has reignited a "multi-year" partnership with FilmFlex to help develop and roll-out its video-on-demand services and secure film content for Virgin Movies.
Felix Dennis, the entrepreneur who made millions from computing magazines in the eighties, has returned to his roots with his company's acquisition of Computer Active today.
The Mail on Sunday is set to publish its first fully digitally interactive version of its supplement, Live Magazine, this weekend, in what it claims to be an industry first.
16 Jan 2013
| by Opinion
Consumers will soon expect to be able to switch seamlessly between connected devices, which will fundamentally change how media is consumed, says VivaKi's Marco Bertozzi after CES 2013.