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Electronic Arts' popular Battlefield game has been named the top social brand in 2013 by Social Brands 100. Director of communities, Simon Stokes, reveals how the brand got to the top.
James Harding has handed in his resignation at The Times and Mcgarrybowen chairman Jim Kelly is stepping down from the agency to focus on his personal life in this week's round-up of people moves across advertising, marketing, media and PR.
How will well-known brands cope with the increasing number of challenges posed by new and disruptive technologies, asks David Finlay, managing consultant, digital, Purple.
When working on their brand strategies most marketers don't take IT into consideration, yet major brand failures in 2012 have demonstrated its importance, writes Christine Gebauer, UK manager, Paessler.
Will Sony pay the price for taking its eye off the ball, asks Lee Powney, chief commercial officer, KAE.
The business elite is the highest earning, wealthiest and most influential group of people in European business, writes, James Torr, director, Ipsos MediaCT.
There is so much more to 3D than just film and games, writes Michael Aneto, head of strategic planning, Perfect Fools.
Inviting customers to be part of the experience of creating a product can reap big rewards, writes Rob Hinchcliffe, community strategist, Th_nk.
How are connected devices influencing purchase decisions, ask John Stoneman, sales director, EME, InMobi, and Denise Turner, head of intelligence, MPG Media Contacts.
With the London mayoral elections just over a week away, current mayor Boris Johnson makes his pitch to London's digital business community with start-up funding, a multimillion pound broadband pledge and a new proposal for promoting Tech City.
