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Google has launched a TV spot to promote its Global Impact Challenge, a competition giving four not-for-profits 500,000 each, as well as support to help make their visions a reality. The ad, by Adam Eve/DDB, is an animated film that highlights the power of a user s cursor to change the world for...
Microsoft has launched a TV and print campaign, created by Wunderman, promoting the privacy features of Internet Explorer. The TV spot gives examples of situations where people would want to share information, but shows extraneous information they may want to keep private such as a parent wanting...
Acer has launched an online spot featuring the DJ Ti sto. The three-minute film, created by Mother, broke last week on YouTube and promotes the brand s Aspire P3 Ultrabook. The protagonist in the ad is Ti sto s assistant, Vernon, who uses his Acer computer to organise his boss diary and also to explore...
Cisco Systems is being sued by East Carolina University for the "unauthorised use" of the university's "tomorrow starts here" slogan.
Mother has created a series of experiential stands in shopping centres across Europe for Acer. They showcase Acer s range of touch-and-type products and form part of the current Aspire S7 campaign. The stands look like dolphin tanks from the front and contain dolphin animation running across the screens....
What's worth discussing, though, is the 'look and feel', and the end line 'We can help', particularly, in the context of the recent turnaround in DSG's UK performance; the successful repelling of Best Buy; and the demise of Comet.
Currys PC World is running idents featuring a man turning into a knight in shining armour after giving his wife a present bought from the retailer.
M&C Saatchi has created an integrated campaign for Dixons Retail's Currys and PC World with work running across TV, print, digital, in-store, online and CRM.
Grey London has created an orchestra made out of old office machinery for an online spot for Brother.
Based on a quote from the Intel co-founder Robert Noyce, the "go do something wonderful" campaign aims to excite people about what they are capable of doing with help from a PC with Intel Inside.
