Is real-time marketing the future of advertising?
02 May 2013
The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.
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Ones to watch: the latest viral videos from Carphone Warehouse, Peta and Acer
10 May 2013 | by Gemma Charles
The latest viral video hits from Carphone Warehouse, Peta and Acer.
Analyst view: Apple prospects unharmed by first profit drop in a decade
24 Apr 2013 | by Ian Fogg, head of mobile, IHS Screen Digest
Apple's results demonstrate the underlying strength of the business and it has no cause for concern yet, argues IHS Screen Digest head of mobile Ian Fogg.
Five reasons why Apple's star is on the wane
22 Apr 2013 | by Tom Bazeley, founder, Lean Mean Fighting Machine
The air of invincibility surrounding Apple could be unceremoniously shattered today (23 April), with analysts predicting the technology giant will unveil disastrous financial results.
Apple hires Norman Foster's architecture firm to revamp its retail stores
10 Apr 2013 | by Matthew Chapman
Apple has tasked Norman Foster's architecture company, Foster + Partners, to work on new designs for its much-lauded retail outlets.
New mothers dramatically increase digital media usage
03 Apr 2013 | by Nicola Kemp
Women's use of digital devices increase dramatically when they become a new mothers, according to a report by BabyCentre.
Samsung drafts in cast of hundreds for epic charge
28 Mar 2013 | by Matthew Chapman
Hundreds of cast and crew were drafted in to film cheerleaders, Roman centurions and police cars charging across a New Zealand beach.
PeerIndex's Azeem Azhar on how brands can harness the power of influence
12 Mar 2013 | by Nicola Kemp
At a time when every consumer has the opportunity to become their own media channel, the concept of social influence has shot to the top of the marketing agenda.
Samsung corporate marketing director Andrew Garrihy departs
11 Mar 2013 | by Matthew Chapman
Samsung corporate marketing director Andrew Garrihy is leaving the company after his role was scrapped as part of a "change in strategic direction" at the brand.
The five rules of social media management
08 Mar 2013 | by David Benady
Brands need to do more to embrace social media across their business functions, writes David Benady.
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