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HTC places marketing in hands of consumers

30 Mar 2012 | by Matthew Chapman

HTC is putting its marketing in the hands of its customers as part of a major global campaign to refocus the brand's strategy following plunging sales.

BlackBerry to refocus on business customers

30 Mar 2012 | by Sarah Shearman

BlackBerry-maker Research in Motion (RIM) plans to refocus its strategy on its business customers, as the Canadian company reports a £78m loss in the fourth quarter.

Campaign Viral Chart: Dancing toddler knocks Kony off top spot

30 Mar 2012 | by Ben Hall

A two-year-old boy dancing to Elvis's 'Jail House Rock' has become a viral hit, clocking up 943,754 shares and seven million views, after appearing in an ad for his parents' online dance supplies store.

Data marketers should stick to subjects consumers care about

30 Mar 2012 | by John V Willshere

The idea of making boring data fun may appeal to brands, but it is flawed. John V Willshere argues that capturing the data in something people already love is the best way to create an effective social object.

Jam scoops Tesco Mobile social task

29 Mar 2012 | by Sara Kimberley

Tesco Mobile has appointed Jam to handle its social media business.

Sony Mobile chief Pierre Perron on reviving the brand

28 Mar 2012 | by Matthew Chapman

Sony Mobile's president, North Western Europe, Pierre Perron, is putting speed and focus at the heart of the reborn brand's development following its buyout from Ericsson.

We'll Call You - Apple

28 Mar 2012

Mole is torn between wanting to get his velvety paws on the latest iPad, and not supporting a brand beset by accusations about grim factory conditions.

ISBA conference: with brands getting over their first crush on social media, what happens next?

27 Mar 2012 | by Gemma Charles

ISBA's annual conference reflected the increasing importance of online, with the issue of social-media ROI topping the agenda.

VIDEO: Keeping up with 'consumer appetite' is key to Sony's mobile success, says Perron

27 Mar 2012 | by Ben Hall

Pierre Perron, president, North Western Europe, Sony Mobile says the most exciting development in the mobile space has been the "consumers' appetite to use new things" and their "willingness...to enjoy new experiences".

Zeebox plots first screen integration with TV manufacturers

27 Mar 2012 | by Sarah Shearman

Zeebox, the social TV app, is working with hardware manufacturers to integrate its technology into TV devices before the end of this year.

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