Technology: Flexible approach pays off for Microchip
06 Dec 2012 | by John Owens
Microchip Technology manufactures micro-controllers, a type of microchip. It hired Napier to support the launch of new software for its micro-controller.
Search results
Search filters:
By Date
-
2012
By Article Type
- Features
By Industry Sector
-
Technology
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- campaignlive.co.uk (3)
- marketingmagazine.co.uk (46)
- prweek.com (16)
- PR Week UK (1)
By Discipline
- Ad campaign (1)
- Agency (4)
- Digital marketing (9)
- Direct Marketing (2)
- Marketing (45)
- More...
- Media (3)
- New Business (2)
- PR (5)
- Public Relations (17)
- Research & Data (1)
- Less...
By Sector
- Computers (5)
- Mobile Phones (17)
- Tablets (9)
- Video Games Consoles (2)
By Media
- Gallery (2)
Taxing issues for marketing as brand trust is called into question
06 Dec 2012 | by Jane Bainbridge
From the Jimmy Savile scandal at the BBC to Starbucks' and Amazon's tax avoidance, corporate brands are learning that they must recognise public anger and act quickly to avoid repeating their mistakes, writes Jane Bainbridge.
Why Facebook is yet to crack ROI with its latest measurement tool
29 Nov 2012 | by Sarah Shearman
Proving return on investment has long cast a shadow over Facebook, as marketers strive to tie their ever-increasing social media spend to solid commercial goals.
Tech: The Internet of Things
23 Nov 2012 | by John V Willshire
Explaining the concept of 'The Internet of Things' is difficult, writes John V Willshire, but it revolves around how the maker creates something and the customer brings it to life.
Apple's lead comes under threat
23 Nov 2012 | by Kim Benjamin
It revived the market with the iPad, but can it fend off challenger tablet brands?
Campaign Media Awards 2012 - Best IT & Consumer Durables Campaign: Nikon Coolpix
22 Nov 2012
The challenge was to encourage young people to consider the Nikon Coolpix compact camera, even though they might have a smartphone that takes photographs.
Field marketing: coping with the data deluge
16 Nov 2012 | by Rob McLuhan
The digital revolution has brought with it significant volumes of data, and new tools to handle it, but brands must do better to interpret and understand data from the field, writes Rob McLuhan.
The Right Track
15 Nov 2012
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
Sir Martin Sorrell: 'I wish the government would have a bigger plan'
08 Nov 2012 | by Noelle McElhatton
Marketing catches up with WPP's chief executive to talk technology, emerging markets and the recession.
The new innovation agenda
07 Nov 2012 | by David Benady
It's time to stop blaming the recession for everything, ditch the analysis paralysis, and embrace the innovation agenda, writes David Benady.
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-House Retail Brand - Internal Communication Manager
6 Degrees Talent Ltd
c£55k, Milton Keynes -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- Google 'on front foot' with Eric Schmidt column on tax issue
- NHS leaders and chief executives encouraged to communicate online
- News round-up: StreetGames, Sports Direct and Albion Drive
- In-house and agency heads review unpaid intern policies following campaign
- Lord Chadlington: trading still tough in UK and Europe
- Rhino Rugby hires Mercieca ahead of Lions tour
